Online Courses – Unomentor

Online Courses

In the shock of the century, the vast majority of small businesses across the world remain paralysed at the devastation caused by Covid19. For months, it seemed there would be no way out of the doldrums and at times it felt as if humanity itself was defeated. But humanity is made of sterner stuff and by harnessing expert insights from academics and professionals globally, UnoMentor created a series of webinars designed to predict how businesses could manage themselves, month-by-month. The content has now become a full course. The world is now in a situation where the threat has diminished but has not yet passed.  Research, analysis and harvesting information from sources not usually of interest to business, has been able to rescue the astute planner. Forecasting is a specialist set of skills which is rare in the small business community. This course takes you through a step-by-step process which explores ideas, on-line quantitative and qualitative data sources, actual industry research and a few assignments, to populate brand new forecasting models designed specifically for small businesses. Be prepared to spend time finding information from recommended sources ; you will find that well-sourced information matures in the back of your mind, eventually stimulating positive action. The course concludes by examining 3 extreme business positions, 4 operating environments, and 12 potential postures which a business may occupy. This hour-long programme could be completed within a fortnight of evening lectures and basic research.  The more you put in, the greater the benefit. You will use the skills acquired for lifetime and never again, allow a seismic crisis to rock the foundation under you. Enjoy the journey by starting here ...
A time-saving, visual explanation of the major aspects of online marketing for the non-technical, busy manager. SEO and Cost per Click advertising are presented by using explanatory   images which simplify the information overload available on the internet. Upon completion of this course you will understand how social media, website development, e-commerce and mobile marketing fit into overall business strategy. The content is geared towards managing online marketing from a strategic perspective, not performing specific detailed tasks. The focus is on cultivating management behavior. You will acquire the skills of prioritizing the amount of time spent on different online activities, you will invest ad-spend dollars judiciously, you will research appropriate content with insights which persuades consumers, and you will identify keywords which maximize traffic. You will also align online marketing activities, to specific pages on your website, by applying marketing principles efficiently. By the end of the course, you will be the architect linking all your digital platforms ; you will also be the archer (deciding which target segments to hit) with each advert. As both architect and archer, you will exercise strategic and tactical thinking, in order to formulate a sound digital marketing strategy.  Find the programme here: